Schema

The following text was referenced in creating this content: Babin, B., & Harris, E. (2011). CB3 (1st ed.). Mason, OH: Southern Western-Cengage Learning Please see the About page for usage.

Hierarchy of Effects

The following text was referenced in creating this content: Etzel, M., & Walker, B. (2007). Marketing (14th ed.). Boston: McGraw-Hill/Irwin. Please see the About page for usage.

Positioning

The following text was referenced in creating this content: Etzel, M., & Walker, B. (2007). Marketing (14th ed.). Boston: McGraw-Hill/Irwin. Please see the About page for usage.